Facebook Business Summit

The Ask

AgencyEA brought me the Facebook Ad Platform rollout project. Facebook was putting together an upcoming B2B summit dedicated to the platform launch, and attendees needed to be wowed. AgencyEA developed the overall look and feel of the space, and they tasked me with bringing this project to life in the most  detail-oriented way possible. 

The Unexpected

Someone on the Facebook team had recently seen a sample of particularly exquisite plywood. They wanted a ply that had sleek and simply beautiful edges. This required sheets of pure Baltic Birch Ply with a B/BB rating or better. This wood is typically shipped from China; however, President Trump had placed potential tariffs on Chinese imports. While we would have easily procured this ply from a local lumberyard, the possible retroactive tariff made it such that Baltic Birch was impossibly scarce in the U.S. We needed much, much more than we could find. We had to source the wood to its origin land in the Baltic States. After a great deal of back and forth with the Baltic vendors (who would not have typically shipped for a smaller project) our ask was finally fulfilled. We had the most beautiful plywood I've ever seen. 

A side stage for separate presenters.

Rendered request.

Reality delivered.

Using Format