FOX: LEGO Masters
The Ask
FOX, in collaboration with RapportWW, wanted a Lego Master creation to be on full public display in Los Angeles.
The Catch: First to Market
Generally we put things on roof tops to keep the public from hurting themselves or damaging the prop. This was not the ask. We needed to create a new space for the display, a space that had never been used before, the back wall of the station. We're now in 'First to Market Territory. So what was the plan? Replace the back glass entirely with a museum quality display case. This required exact measurements of the current mounting brackets, the creation of brand new mounts that would be hidden as well as strong enough to pass code, getting city approval to extrude the back glass into the public walking space and not to mention maintaining the style and quality of a JCDecaux / Outfront Shelter. In collaboration with some very helpful blueprint documents provided by Outfont we were able to design and fabricate the LEGO Master Custom Display Unit. It was internally lit and allowed the prop to shine day or night. This was one of those moments where you get one chance to make it work and if anything is off then the whole project would have been a bust. There are some process photos below that give a better understanding of the time and attention to detail taken to achieve this one. Thanks for taking a look.
